Who We Are

Over the years, we've built a team of individuals who can tackle any problem. Read on to learn more about our team members.

  • Jennifer Hendrickson, MBA, BCI, CMAI

    Chief Executive Officer

    Raised in Springfield, Missouri, Jennifer holds a bachelor's degree in Finance from Missouri State University. She also holds a Masters in Business Administration (MBA) from Southeast Missouri State University and two graduate degrees in banking through Vanderbilt and Louisiana State.


    Jennifer began her work in banking during her first year of college.  She spent fifteen continuous years in the financial services industry, half of them on the corporate side of the business.  In 2003, Jennifer relocated from St. Louis to her husband's hometown of Cape Girardeau. Four years later, she left her banking career as Chief Financial Officer and Marketing Director for a locally owned bank to start the consulting firm.


    Jennifer and her husband, Rhett, started Hendrickson Business Advisors, LLC in 2007, fulfilling a lifelong dream of owning their own business. The firm provides business consulting services to small and mid-sized businesses across all industries. They also own a business brokerage franchise: Murphy Business of Cape Girardeau. She is a Board Certified Intermediary (BCI) and also a Certified Merger & Acquisition Intermediary (CMAI) allowing her to facilitate transactions up to $500 million.


    Giving back to the community has always been a priority for Jennifer.  She is former president for the Zonta Club of Cape Girardeau Area, former chair of Chamber Young Professionals, former board member for the St. Louis Chapter of the Alzheimer's Association, former board member of the Cape Girardeau Area Chamber of Commerce, current board member of Progressive Farm Credit Services and an active member in several other service groups.  She has been awarded with Business Today's 40 Under 40 and the Support Services Award from the Southeast Missouri Chapter of the American Red Cross.  She was also a nominee for Zonta's Women of Achievement Award in 2009.  Hendrickson Business Advisors was also recognized as the Cape Chamber's Small Business of the Year in 2012.


    Together, Rhett and Jennifer have one daughter and reside in Cape Girardeau. In their spare time, they enjoy traveling, SCUBA diving, reading, and community service. 


    Click here to email Jennifer.

  • Rhett Hendrickson

    Co-Owner and Trainer

    Rhett helps people create cultures that they want to work in.


    Rhett is an internationally certified trainer for Dale Carnegie Training in the core Dale Carnegie Course, High Impact Presentations, and Sales  – garnering consistent participant evaluation scores above the 95th percentile.  He has trained employees for a wide variety of companies including Procter and Gamble; Nestle Purina; US Bank, URS Corporation; Kerber, Eck, and Braeckel; Do It Best; IBM; The United Way; Brown and Crouppen; Royal Canin; Hospital Sisters Health System; Crowe, Chizek and Company; and many more - both public and private.


    Born and raised in Cape Girardeau, Missouri, Rhett started training lifeguards for the Boy Scouts of America in the mid 1980’s and is a past faculty member of the BSA’s National Camping School.  Upon completing his Bachelor’s degree from Southeast Missouri State University, he took a position with the Greater St. Louis Area Council of the Boy Scouts of America where he recruited and trained adult volunteers who then assisted with adaptive recreation activities for high school students with special needs. He returned to Cape Girardeau to take a position at Southeast Missouri Hospital as the hospital's liaison to the business community.  Rhett and his wife, Jennifer, started Hendrickson Business Advisors in 2007, where his focus returned to interpersonal relations and communication skills training.


    Among Rhett's awards and distinctions are the Young Alumni Merit Award (2009) from Southeast Missouri State University; 40 Under 40 (2008) from Cape Girardeau's Business Today; and 30 Under 30 (2001) from Fast Forward Magazine in St. Louis.  He is a Vigil Honor member of the Order of the Arrow and assistant Scoutmaster with Boy Scout Troop 2, chartered to Grace United Methodist Church in Cape Girardeau. He is a board member, volunteer, and Community Impact Committee Chairperson for the United Way of Southeast Missouri, a board member for the Cape Girardeau Community Caring Council and plays viola with the Southeast Missouri Symphony Orchestra for which he also serves as a board member. He is a member of the Cape Girardeau Area Chamber of Commerce and the Jackson, Missouri Chamber of Commerce and has served as an instructor for the Boy Scouts of America's National Camping School.


    In his spare time, Rhett enjoys SCUBA diving, landscaping, genealogy, camping, canoeing, and reading.  He and Jennifer reside in Cape Girardeau with their daughter.


    Click here to email Rhett.

  • Melanie Smollen

    Director of market research

    Melanie is originally from Traverse City, Michigan. She helped launch Hendrickson Business Advisors when she joined the firm in early 2008 and has been instrumental in its growth. Melanie developed a passion early in her consulting career for using market research to understand situations and affect change both in the for-profit and nonprofit sectors. As the Director of Market Research, she is directly responsible for identifying client needs, making recommendations on the most appropriate tools to use, deploying projects, analyzing data, and making recommendations to clients. As if that wasn’t enough, she also handles client relations and business development for the firm.


    In addition to her work with businesses, Melanie is the founder and president of our Faith Perceptions division which takes business tools and adapts them to the faith-based environment. She is widely known and respected for her vision and insights.


    Melanie is a sought after speaker and trainer – she does a great job at sharing best practices in industry verticals and will compel others to make changes when needed. Whether she is speaking to a small group of business owners or to an auditorium full of people at a conference – she has a relational way of connecting to each person in the audience.


    Away from the office, you can find her enjoying the simple things in life like quiet time with a cup of coffee, eating good food (preferably southern style), or cooking up a big meal for her family and friends. She and her husband, Paul, have four children.


    Click here to email Melanie.

  • Kate roth

    Project Manager

    Kate was born and raised in the Cape Girardeau area. She started working for the firm in February of 2011 as a student at Southeast Missouri State University. She graduated in 2013 with a degree in Human Resources Management and decided to turn her college job into her full-time career.


    Kate works with churches and mystery guests in our Faith Perceptions division as well as with businesses on the consulting side of the firm. She coordinates all of our mystery shopping programs and supports virtually all aspects of our client work.


    Kate is on the Foundation Board for the Missouri Chapter of Future Business Leaders of America - Phi Beta Lambda (FBLA-PBL).  In her free time you can find her searching for deals at auctions with her husband, Travis, cooking, baking, serving FBLA-PBL, and spending time with family and friends.


    Click here to email Kate.

  • Kelli Foster

    Project Manager

    Kelli Foster was born in Winona, Minnesota and moved to Missouri when her father joined the military. She grew up in Devils Elbow, Missouri and attended Waynesville High School. Kelli moved to Cape Girardeau, Missouri to attend college at Southeast Missouri State University in 2007 where she graduated with a Marketing Management degree in 2011 with a minor in Spanish. She currently lives in Cape Girardeau. In college, she was very involved with Catholic Campus Ministry, where she served as the Newman Council President in 2009-2010. She also was involved with the Spanish Club and Delta Epsilon Chi (a marketing club).


    Kelli joined the team as Project Manager of Faith Perceptions in July 2013. She is a passionate, young professional excited to help churches grow and prosper. As Project Manager she will be involved in the day to day operations of the company as well as client and mystery guest relations.


    In her free time, she loves spending time with her family and friends. She also loves to bake, read good books, and is always trying to stay active. She is very involved at The Cenacle, a Catholic young adult ministry in Cape Girardeau.


    Click here to email Kelli.

  • Suzi Reinwald

    Project Coordinator

    Suzi Reinwald was born and raised on a farm in Southeast Missouri where community and family are deeply valued. After working for over a decade in sales, Suzi was inspired to do something more to directly impact local communities, and joined the Faith Perceptions team. Because of Suzi’s natural ability to create strong and sustainable relationships with clients she was a natural fit, and is highly valued.


    She is a Chamber of Commerce Leadership Cape Graduate, serves on the board for Lutheran Family and Children’s Services of Southeast Missouri, and helps numerous organizations with events and fundraising. Outside of work, Suzi can be found cooking, crafting, supporting local arts, traveling, and best of all spending time with family and friends.

    Click here to email Suzi.

  • Haylee Owens

    Project Coordinator

    Haylee was raised in Kennett, Missouri and moved to Cape Girardeau in 2005 to attend Southeast Missouri State University, where she graduated with a degree in Political Science with a minor in Mass Communications. Prior to joining Hendrickson Business Advisors, Haylee worked as a regional office manager serving the legal sector. She has also worked in a law office as well as for a medical supply company. She provides our team with valuable skills related to organization, critical thinking, and overall hospitality.  


    Haylee is a volunteer youth leader with the student ministry at Lynwood Baptist Church and enjoys spending free time with the students and other volunteer leaders. She loves reading, crafting, and spending time with family and friends. She can often be found watching St. Louis Cardinals baseball games or Carolina Panthers football games with her husband, Justin, and their dog Tucker. 


    Click here to email Haylee. 

  • claire bruce

    STATISTICIAN

    Good decision making often requires good data - and that's where Claire comes in. She holds a Bachelor's Degree in Engineering Science/Management  of Technology from Vanderbilt University. Claire is an expert in survey methods, test design, customer segmentation and statistical analysis, all of which are exceedingly important to our clients. She has worked with some big names in technology, food, and lifestyle brands among others. She brings an insider's knowledge of how new trends are found and amplified to the masses. Claire has done trend finding for top brands such as HP, ConAgra, Nestle, Sonic, Clorox, and Starbucks, just to name a few. 

     

    After growing up in Mississippi and the Missouri Bootheel, Claire's career led her to live and work all over the US. She now lives in Cape Girardeau with her husband and daughter. She's also a small business owner of an online company.