Melanie Smollen

Director of Market Research

Melanie is originally from Traverse City, Michigan. She helped launch Hendrickson Business Advisors when she joined the firm in early 2008 and has been instrumental in its growth. Melanie developed a passion early in her consulting career for using market research to understand situations and affect change both in the for-profit and nonprofit sectors. As the Director of Market Research, she is directly responsible for identifying client needs, making recommendations on the most appropriate tools to use, deploying projects, analyzing data, and making recommendations to clients. As if that wasn’t enough, she also handles client relations and business development for the firm.


In addition to her work with businesses, Melanie is the founder and president of our Faith Perceptions division which takes business tools and adapts them to the faith-based environment. She is widely known and respected for her vision and insights. 


Melanie is a sought after speaker and trainer – she does a great job at sharing best practices in industry verticals and will compel others to make changes when needed. Whether she is speaking to a small group of business owners or to an auditorium full of people at a conference – she has a relational way of connecting to each person in the audience.


Away from the office, you can find her enjoying the simple things in life like quiet time with a cup of coffee, eating good food (preferably southern style), or cooking up a big meal for her family and friends. She and her husband, Paul, have four children. 


Click here to email Melanie.