What is Mystery Shopping?
Oftentimes a business or organization will focus on gaining
more customers and neglect how to retain the ones they already have. You need
both strategies to be successful. Whether you are a bank, restaurant,
convenience store, church (yes, we said church…more on that here), doctor’s office, or any
organization in between, you have two things in common:
1) you are providing something that people want or need
2) you need to successfully meet that demand
Mystery shopping helps you identify what kind of experience your customers are having and where there are opportunities to improve. Do you ever wonder what it’s like to be your customer/guest? What happens when you aren’t there to ensure an excellent experience? How are the people working for you treating and valuing the people you’re serving? How do you stack up against the competition?
We have over 10 years' experience mystery shopping and a huge network of mystery shoppers scattered across the country. We can have them mystery shop your business or organization in a few different ways. They can call and get an impression of your company over the phone. They can visit your website and evaluate the ease of use. Or, the most common option, is to have our mystery shoppers visit your location and have an in-person experience. After any of these encounters, the shopper fills out a survey online to relay what their experience was like. This information is compiled regularly and shared with you so that you know which employees to reward and what areas of your organization need improvement.